• These brands have introduced 1000+ new products ahead of the two-day sale event

Bengaluru, 20 July 2022: Ahead of Prime Day on July 23 & 24, 2022, Amazon India has launched 5 new artisanal brands under Amazon Karigar, on the marketplace. This includes SuTa, Karagiri, Aditri, Tjori and Koskii. With the launch of these brands under Amazon Karigar program, customers can now shop for authentic Indian artisanal products like women’s wear and accessories. Customers shopping from these authentic emerging Indian brands during Prime Day will in turn inspire, empower and expand economic opportunities for the artisan and weaver communities associated with these brands.

To help Prime Members ‘Discover Joy’, and benefit from additional customer demand and limitless business opportunities made available through the Prime Day sale event, these brands are launching 1000+ new products with contemporary designs. In addition, artisans and weavers from Amazon Karigar are offering selection from over 470 crafts like Handblock printed sarees & furnishings, Rajasthani kathputlis, Kanjivaram sarees, and Dhokra figurines, amongst others, from across India. 

“Amazon Karigar was launched to bring to the fore the talent India’s skilled craftsmen and artisans have to offer. We’re humbled to launch homegrown artisanal brands that  work with artisans and weavers across India to offer genuine made in India products to customers and make their shopping experience on Amazno.in trustworthy and enjoyable. Through Amazon Karigar, we will provide a platform to unlock limitless business opportunities for these brands as they showcase 400+ products during Prime Day on July 23 and 24. We will continue to collaborate with these brands to expand product selection by bringing in local art forms, benefiting both our customers as well as the artisan and weaver community,” said Sumit Sahay, Director, Selling Partner Services at Amazon India.

Sujata and Taniya, co-founders, Suta, said, “Amazon is a great marketplace to directly engage with millions of customers across India and the globe. Over the years, we have seen the reach and impact of Prime Day on small businesses and are really excited to have joined Amazon Karigar, just in time for the sale event. We have launched 384 new products such as kurtas, dresses and blouses for Prime Day 2022 and are hoping to grow our business by 30x during the two-day shopping fiesta.”

Since the launch of the Amazon Karigar program in 2017, Amazon.in has on boarded more than 4500 sellers including master weavers, co-operatives, artisans, brands and APEX bodies to sell online. The program has made a difference in the lives of over 15 lakh artisans and weavers across India. Amazon.in has also partnered with over 30 Government Emporiums and 5 Government bodies to showcase authentic crafts to craft lovers and increase market connectivity. Today, Karigar showcases over 2 lakhs+ products, including 470+ unique arts and crafts from across the country. By launching on Amazon, these brands will also get access to a wider market base, bringing in greater recognition for the work of craftsmen associated with them and create more employment opportunities in the process. 

This Prime Day, Amazon will continue to support MSMEs and help generate customer demand for products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans, weavers, and local shops. During the event, Prime members will have the opportunity to discover deals on a wide range of products across categories including beauty, fashion, electronics, and home décor from sellers under various programs such as Local Shops on Amazon, Amazon Launchpad, Amazon Saheli and Amazon Karigar. During the lead-up to Prime Day, starting July 7, 12:00 AM till July 22, 23:59 PM, members can shop from millions of products offered by micro entrepreneurs and small businesses and avail incredible offers such as 10% cashback up to INR 100* that can be redeemed on their Prime Day purchases and more.

Every Day Made Better with Prime
Prime is designed to make your life better every single day. Prime offers the best of shopping and entertainment to more than 200 million paid members around the world. In India, this includes unlimited free shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 90 million songs, ad-free and millions of podcast episodes with Prime Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to free in-game content and benefits with Gaming with Prime, new product launches, early access to Lightning Deals and more. Go to www.amazon.in/prime to learn more about Prime.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, affordable prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

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For more information contact:

Shashank Rathod
Amazon India
rathshas@amazon.com

Srishti Singh
MSL
srishti.singh@publicisconsultants-asia.com 

*Amazon disclaims any conjunction, sponsorship or endorsement of any product, brand, or trademark mentioned