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Press release

Now shop from bazaars of Maharashtra on

November 11, 2022 at 5:00 AM EST

Markets of Maharashtra--a dedicated digital storefront--will bring popular local stores and dukaans from markets across the state at one place on

Amazon India has launched Markets of Maharashtra, a dedicated digital storefront featuring local stores and dukaans from markets in Maharashtra on At launch, the storefront features 1lakh+ products from over 2700 local stores across the state. Popular stores from Maharashtra on this storefront include Nemichand Jewels from Zaveri Market (Mumbai), Riddhi Enterprise from Sarafa Bazaar (Nagpur), Meghsons from Malad West (Mumbai) and Anand Shoe House from Mahadwar road Market (Kolhapur). T

Maharashtra ke bazaar
Maharashtra and its markets go back centuries. Be it beautiful textiles or tribal jewelry, the shops of Crawfort market or Zaveri Market have always been favourite haunts for shoppers. Dried fruits & spices, Warli paintings, Bidri pottery, Kolhapuri chappals and Leather products make shopping in Maharasthra’s markets an elevated experience.
People from Maharashtra have been going to these markets for generations, and tourists coming into the city plan their itinerary to allow for a trip to their favourite shopping destinations. The Markets of Maharashtra storefront brings this nostalgia alive on, offering customers an immersive experience. Customers will be able to engage and learn more about these markets through interesting visual content, as well as shop from the comfort of their homes.
"Markets of Maharashtra is part of our Local Shops program that brings thousands of physical stores from popular markets of Maharashtra on With this, Amazon customers across India will be able to discover products from their favourite stores across the markets of Maharashtra on this dedicated storefront,” says Vivek Somareddy, Director, Fulfillment Channels at Amazon India. “Our Local Shops on Amazon program enables local offline retailers and neighbourhood stores to create a digital presence on and enhance their addressable customer base beyond the physical footfalls at stores, combining the trust and familiarity of the offline world with the ease and convenience of the online world,” adds Vivek.


Taking the traditional, digital
Over the years, Maharashtra markets have grown in popularity among patrons outside the state. Be it Delhi or Hyderabad, there are customers who would love a chance to shop for aesthetic Bidri pottery from Aurangabad, Kolhapuri chappals from Mahadwar road market, Leather products from Dharavi or Precious Jewellery from Zaveri bazar. On their part, store owners have always been looking to expand their customer base in their city and beyond.
One such entrepreneur is Dheeraj Jain who owns Nemichand Jewels, a retail store based in Zaveri Market Mumbai. Dheeraj Jain brought his business on Local Shops on Amazon in 2021. Talking about the launch of Markets of Maharashtra, Dheeraj says, "We sell over 750 products on, primarily in silver jewellery. Customers from all around India can now browse and buy our products at one place thanks to Markets of Maharashtra initiative. I'm delighted to be a part of this effort and grateful that is assisting  sellers like us in expanding our consumer base and achieving success.”

Amazon to bring 1 million local offline retailers online with Local Shops on Amazon
The launch of this initiative is a stepping stone for Amazon India's commitment to onboard over 1 million local offline retailers and neighborhood stores on as sellers by 2025 under the Local Shops on Amazon program. This program already has over 2 lakh sellers from across India.

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