About Amazon Press Centre Press release archive Experience a world of exciting products & benefits with Amazon Pay’s new campaign ‘You have it, you just didn’t know it’

Press release

Experience a world of exciting products & benefits with Amazon Pay’s new campaign ‘You have it, you just didn’t know it’

December 16, 2021 at 7:11 AM EST

The film showcases Amazon Pay’s offerings and exemplifies the trust, convenience, safety, and ubiquity of the platform

Bangalore, 16th December 2021: Amazon Pay announced the launch of ‘You have it, you just didn’t know it’ – a campaign aimed to spread awareness about the exciting bouquet of Pay products from buy now pay later, Amazon Pay UPI, Amazon Pay balance and more, all from their favorite Amazon shopping app. With this, customers can easily understand all they can do with Amazon Pay and how to use these solutions to enhance and simplify payments in their daily life. The campaign comprises of various short films showcasing how Amazon Pay can be used to pay anyone, anywhere in India, effortlessly and instantly.

Speaking about the campaign, Mahendra Nerurkar, CEO & VP, Amazon Pay India said, “Today, customers are looking for holistic digital experiences, and payment solutions that are trusted, convenient and rewarding. Our campaign ‘You have it, you just didn’t know it’ is an endeavor to demonstrate how Amazon Pay is available to anyone who has the app, and simplifies the lives of customers by providing them with an array of products & benefits. Through this campaign, we have captured customer-centric stories that further strengthen the sense of convenience around digital payments and drive adoption for Amazon Pay.”

The campaign films capture how Amazon Pay simplifies life for millions of customers. From exciting shopping rewards to the Buy Now Pay Later option, instant credit solutions, scanning any UPI QR code through Amazon Pay UPI, cash load at doorstep and many other features, customers and merchants can use Amazon Pay online & offline across the nation. The conversational set-up for the brand films highlight the ubiquity, rewarding intensity, affordability, and ease of making payments for customers at large.

The 45-day campaign features 360-degree communication across television, outdoor, social media, onsite and merchant stores, and is epitomized by the quirky, memorable tag line ‘You have it, you just didn’t know it’.

Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money, and much more. Customers can use different payment modes on Amazon Pay, including Amazon Pay Later, Amazon Pay ICICI Bank Credit Card & Amazon Pay UPI to shop seamlessly. They also have the flexibility to extend their budget and shop for their favorite items across categories like electronics, home appliances, beauty & fashion, travel tickets, digital gold, and much more.

For more information, please contact:




Shweta Chawla

Amazon India

About Amazon Pay

Amazon Pay is a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon continues to extend the convenience of Amazon Pay by making it possible for millions of cash customers to start making digital transactions and support the Government’s vision of encouraging electronic payment, leading to a less-cash society in India. Amazon Pay smoothens the customer experience of online payments at the time of placing orders with the benefit of ‘one-click’ payments leading to a faster and smoother check out process. With its cash-load feature, Amazon Pay also solves the pain point of tendering exact amount of cash at the time of delivery. For more information, visit:

About Amazon

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

For more information, visit
For news on Amazon, follow