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Press release

Amazon signs an MoU with NIF Incubation and Entrepreneurship Council

January 20, 2022 at 5:00 AM EST
  • Amazon India to collaborate with NIF Incubation and Entrepreneurship Council (NIFientreC)
  • Amazon and NIFientreC will collaborate with ecosystem partners in the innovation and entrepreneurship space to conduct training & capacity building workshops for grassroots innovators and student innovators

Bengaluru, 19th January 2022: Amazon India today signed a Memorandum of Understanding (MoU) with the NIF Incubation and Entrepreneurship Council (NIFientreC), a Technology Business Incubator hosted by National Innovation Foundation (NIF), an autonomous body of the Department of Science and Technology (DST), Government of India. NIF aimsto accelerate grassroots innovation, local economy and livelihoods across rural India. In line with the vision of ‘Aatmanirbhar Bharat’, the collaboration  aims to encourage innovation and create livelihood opportunities for lakhs of innovators across India. The MoU follows just days after Hon’ble Prime Minister’s declared 16th January as the National Start-up Day to enable Startups to reach the far-flung areas of the country.

As part of this MoU, NIFientreC, with Amazon’s help will bring together experts from various fields, particularly from the Direct-To-Customer (D2C) industry to hold masterclasses, workshops, and other interactive training programs on all aspects of product distribution and its availability for the end-user in the most convenient ways. This collaboration will help promote the creativity and innovation of students and budding entrepreneurs specialising in consumer-based technology innovation at a grassroots level and accelerate the growth of a digital India.

Dr. Gulshan Rai, Chairperson, NIFientreC, said, “With the fast-paced digital transformation that’s happening in the country right now, there could not be a better time for grassroots entrepreneurs to consider taking their innovations directly to the consumers all over India. As e-commerce grows in India, we are proud to announce this partnership with Amazon to help boost the local economy by accelerating grassroots innovation and enabling the digitization of several thousand innovators over a period of time. This is also an effort to display the country’s prowess in technology innovation and accelerate the growth of a Digital India.”

“At Amazon, we remain committed to our pledge of digitizing 10 million MSMEs in India by 2025 and contribute to the vision of an ‘Aatmanirbhar Bharat’. Our  with NIFientreC is aimed at bringing the benefits of digitization and ecommerce to grassroot entrepreneurs and entrepreneurs taking forward the student innovations from rural areas to sell to millions of Amazon customers across  India and the globe,” said Manish Tiwary, Vice President, Amazon India.Digitization can help create sustainable livelihoods in rural India by expanding the reach of micro-entrepreneurs and thereby, unlock their full potential. With extensive capacity-building sessions and digitization drives, we hope to make selling on Amazon easier for thousands of such innovators from across rural India and help boost the local economy,” added Manish.

"It's a milestone in India's innovation and entrepreneurship ecosystem that grassroots innovators and Amazon will now be closer than ever before, which is an inclusivity paradigm that the rest of the world may want to replicate,” said Dr Vipin Kumar, Director, NIF.

The MoU signing ceremony was followed by a workshop for the grassroots innovators and entrepreneurs supported by NIFientreC in collaboration with Amazon to do a deep dive in the contemporary useful concepts of e-commerce and keep pace with the changing times of distribution mechanisms, adding to the existing models of business and adopting online selling to reach an expanded base of customers across the country and being an active participant in global markets. In line with the growing importance of going digital for Small and Medium Businesses, it will help keep grassroots innovators stay ahead of the curve and attract suitable volumes for their businesses.

Amazon and NIFientreC will lay emphasis on empowering innovators from the deepest pockets of the country to benefit from e-commerce. Amazon and NIFientreC will collaborate with key players in the innovation and entrepreneurship ecosystem, including central and state government partners, to conduct these training programs to adopt online selling and accelerate grassroots innovation reaching end consumers across the country.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low affordable prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

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For more information contact:

Shashank Rathod
Amazon India

Suman Nath