About Amazon Press Centre Press release archive Amazon India’s second edition of the ‘Smbhav’ summit on April 15-18, 2021

Press release

Amazon India’s second edition of the ‘Smbhav’ summit on April 15-18, 2021

February 22, 2021 at 9:00 AM EST

Unlocking infinite ‘possibilities’ towards creating an AatmaNirbharBharat

Bangalore, February 22, 2021: Amazon India today announced that it will host the second edition of ‘Amazon Smbhav’ from April 15-18th, 2021. Smbhav 2021 will bring together important industry and thought leaders for invigorating discussions on way ahead towards creating an AatmaNirbharBharat by unlocking possibilities for businesses and entrepreneurs through partnership with Amazon. Amazon Smbhav will be a four-day virtual summit hosted around the theme of ‘Unlocking Infinite Possibilities for India’ across sectors like manufacturing, retail, logistics, IT/ITeS, content creators, start-ups, brands and entrepreneurs across India. Over 30,000 participants are expected to participate at Amazon Smbhav, learning about best practices and industry trends from over 70 speakers.

‘Smbhav’ – Amazon’s annual flagship summit is a virtual mega summit to share how Amazon and its partners leverage digital technologies to innovate for Indian customers, entrepreneurs and small businesses. At Smbhav 2020, Amazon pledged to invest an additional $1 billion to digitise 10 million MSMEs, generate $10 billion in cumulated exports from India and create an additional 1 million jobs in India by 2025. 

“Smbhav 2021 is a step to showcase Amazon’s commitment to being a strong partner in making the 21st century the Indian century. As we continue to work with a gamut of Indian businesses and entrepreneurs, we are committed to bringing to them tools, technology and innovation that empower the Indian economy, help create jobs at scale and unleash entrepreneurial agility in companies of all kinds and sizes. Smbhav 2021 will therefore be a unique platform offering opportunities to unlock these possibilities towards an AatmaNirbharBharat”, says Manish Tiwary, VP, Amazon India on the event.

The thought leaders will virtually connect with the Smbhav 2021 audience for keynote addresses, panel discussions, and workshops. The summit will primarily focus on four key pillars - Innovation, Skilling & Job Creation, Digitization, Exports & Startup Enablement. The summit will bring together diverse perspectives from eminent business leaders, policymakers, solution providers and Amazon leadership on areas that are most relevant for India’s growth. 

A key highlight of the summit will be the annual “Amazon Smbhav Awards” that recognize businesses, innovators and individuals who have made significant progress in their respective areas and have contributed towards building an AatmaNirbharBharat. Amazon will also host the ‘Amazon Smbhav Startup Pitch Competition’ that will offer rewards like cash prize, AWS credits, VC mentorship opportunities among many more to the winners. In addition, Amazon will host an ‘Amazon Smbhav Hackathon’ that will provide an opportunity to individuals and startups to present breakthrough ideas that have the potential to solve real-world problems in the areas of business innovation, sustainability & healthcare.

For more information on Amazon Smbhav, please visit  

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. For more information, visit

For news on Amazon, follow

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

For more information contact:

Shashank Rathod
Amazon India 

Urvika Pandey