• The Product Sampling program enables brands to target and reach new customers, having them sample products before larger launches.
• The Product Sampling program enables sampling of products at scale, helping thousands of new brands to innovate and grow the selection of products made available for customers on the A.in marketplace.

Bengaluru, 21 July 2022: Ahead of Prime Day 2022, Amazon India has announced the launch of the ‘Product Sampling’ - a new program to help brands introduce their products to Prime customers and increase their overall new product and brand awareness. The Product Sampling program helps brands create specific campaigns for sampling and discovery - helping them target customers better, receive high quality feedback and detailed reports that aid product development.

The Product Sampling program has been launched following a pilot run for 6 months in which 35 brands including Sirona Hygiene, Auric, and Nutriorg among others participated. Brands across categories like Grocery, Beauty, Health and Personal Care were part of the program and benefitted from targeting the right customers, drive trials and receive meaningful customer feedback. Products such as Sirona Period Pain Reliver, FURR Disposable Body Hair Removal Shaving Razor, and Chaayos Strong Golden Assam Tea have become bestsellers on Amazon.in after Product Sampling run by the brands as part of the pilot program.

With the launch of the Product Sampling program, brands can reach out to a set of Prime customers on Amazon.in via sample packs to help them experience their products, receive customer feedback to help improve the product further before a full-scale launch, and create opportunities for a repeat purchase. This capability is especially beneficial for brands who are continuously driving product innovation are looking for scalable ways to reach out to their relevant customer base in a digital, contactless manner.

Sumit Sahay, Director, Selling Partner Services at Amazon India said “The Product Sampling program brings efficiencies for brands that are looking to embark on product trials - enabling them to target customers accurately and get access to reports that share robust insights and feedback on their products. Ahead of Prime Day 2022, several brands have launched new products on Amazon.in, and the Product Sampling program, that we are introducing for the very first time, will enable them to drive discovery and trials of their products. This launch ties in with Amazon’s commitment to provide MSMEs and brands a relevant and delightful selling experience by working backwards from their needs and innovating on their behalf to enable them to leverage the Amazon India marketplace to its full potential.” 

At present, the Product Sampling program is available to MSMEs and brands at no additional cost. Brands can sign up for the Product Sampling program by visiting here.

This Prime Day, Amazon will continue to support MSMEs and help generate customer demand for products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans, weavers, and local shops. During the event, Prime members will have the opportunity to discover deals on a wide range of products across categories including beauty, fashion, electronics, and home décor from sellers under various programs such as Local Shops on Amazon, Amazon Launchpad, Amazon Saheli and Amazon Karigar. During the lead-up to Prime Day, starting July 7, 12:00 AM till July 22, 23:59 PM, members can shop from millions of products offered by micro entrepreneurs and small businesses and avail incredible offers such as 10% cashback up to INR 100* that can be redeemed on their Prime Day purchases and more.

Every Day Made Better with Prime
Prime is designed to make your life better every single day. Prime offers the best of shopping and entertainment to more than 200 million paid members around the world. In India, this includes unlimited free shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 90 million songs, ad-free and millions of podcast episodes with Prime Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to free in-game content and benefits with Gaming with Prime, new product launches, early access to Lightning Deals and more. Go to www.amazon.in/prime to learn more about Prime.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit www.amazon.in/aboutus
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About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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Media Contacts:
Shashank Rathod
Amazon India
rathshas@amazon.com