About Amazon Press Centre Press release archive Alexa on-the-go: Tata Motors’ new range of cars and SUVs – Nexon, Nexon.ev, Harrier, Safari – now come with Alexa Built-in

Press release

Alexa on-the-go: Tata Motors’ new range of cars and SUVs – Nexon, Nexon.ev, Harrier, Safari – now come with Alexa Built-in

October 19, 2023 at 1:00 AM EDT
  • Seamless integration with Alexa in the all-new Tata Nexon, Nexon.ev, Safari, and Harrier models allows for hands-free control of in-vehicle temperature, sunroof, ambient light, 360-degree camera, and more
  • Customers can make their drives more entertaining and productive by asking Alexa to play their favourite songs, audiobooks, navigate routes, hear the latest news, manage to-do lists, set reminders, make and receive phone calls, and more 

Bengaluru, India, 19 October 2023: Amazon announced that it has collaborated with Tata Motors to bring Alexa to their newly-launched line-up of vehicles. The latest Nexon, Nexon.ev, Harrier, and Safari cars now come with Alexa Built-in, allowing customers to do more in their vehicle with simple voice commands, while keeping their eyes on the road and hands on the steering wheel. These vehicles come with an innovative digital design approach that is smart, futuristic, and tech-forward to provide a highly-elevated in-vehicle experience. 

Seamless voice-enabled car controls with Alexa

Customers can ask Alexa, in English, Hindi, or Hinglish, to change the temperature inside the vehicle, adjust the airflow settings, adjust screen brightness, open/close the sunroof, and more. Just ask, “Alexa, open/close sunroof”, or “Alexa, set temperature to 20 degrees”. Customers can also control the 360-degree surround view camera in their Tata cars with Alexa to enhance maneuverability, safety, and the overall driving experience. Just ask, “Alexa, turn on my 360-degree camera”. 

Hands-free entertainment and productivity on-the-go

With Alexa Built-in, Nexon, Nexon.ev, Harrier, and Safari customers can enjoy their favourite music, listen to audiobooks on Audible, ask for jokes, listen to shayaris, and play games to stay entertained on their commute and enjoy family drives. Alexa also helps to navigate and check for traffic conditions, make and receive calls, manage to-do and shopping lists, hear the latest news, set reminders, shop on Amazon, and much more. Just ask, “Alexa, play road trip songs”, “Alexa, call dad”, “Alexa, play my book from Audible”, “Alexa, add black socks to my cart” or “Alexa, check ATMs nearby”.

Dilip R. S., Director and Country Manager for Alexa, Amazon India, said: "We already experience AI in multiple facets of our lives, and this will only continue to grow. With Alexa AI, we have unlocked the potential of voice interactions to seamlessly integrate into our customers' daily lives. This collaboration with Tata Motors will enable customers to continue experiencing much of what they know and love about Alexa from their home, in their Tata Motors vehicles, with added functionality for car controls and navigation."

According to Mr. Sven Patuschka, VP & CTO, Tata Motors Passenger Vehicles Ltd. & Tata Passenger Electric Mobility Ltd., “We are delighted to collaborate with Amazon to bring intelligent connected technologies like ‘Alexa’ into our new generation vehicles. While safety remains key, the advent of connected tech features is a fast-growing requirement of our customers and users. With this introduction our intent has been clearly towards making our customer’s drive experience more convenient and an extension of their homes.”

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire TV, Amazon Echo, and Alexa are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews_IN.

About Tata Motors
Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market. 

Tata Motors strives to bring new products that fire the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors’ vehicles are marketed in Africa, Middle East, Latin America, South East Asia and SAARC countries. As of March 31, 2023, Tata Motors’ operations inter alia includes 88 consolidated subsidiaries, 2 joint operations, 3 joint ventures and numerous equity-accounted associates, including their subsidiaries, in respect of which the company exercises significant influence. 

Media Contact Information: Tata Motors Corporate Communications: +91 22-66657613 /